The truth is, RSS never died. It simply aged. With the explosion that was the original iPad, RSS found a new groove in apps like Pulse and Flipboard, apps that abandoned the traditional folder-based structure of RSS readers. At the same time, many well-known Mac RSS apps like NetNewsWire got their own iPad versions, but—with no disrespect to Brent Simmons, whom I admire—they were essentially iPad ports of their desktop counterparts, failing to take advantage of new design opportunities. Only when Silvio Rizzi’s Reeder for iPad hit the Store did an iPad RSS app successfully combine the traditional structure and flow of NetNewsWire with a user interface that does justice to what the iPad has to offer.
Keeping with Apple’s theme of bringing everything they’ve learned from the iPad “Back to the Mac,” Rizzi began work on a Mac version of Reeder, which I’ve been beta testing for several months. Before profiling Reeder, however, I wanted to wait until it hit the Mac App Store. Now that it’s mainstream, the time is ripe for discussion.
I’ll say this now: Loren Brichter’s Tweetie for Mac had a profound effect on Mac user interface design. And that’s really the first example of a developer taking an iOS hit and turning it into a Mac hit. Many new apps that feature text as the primary form of content have clearly taken a page from Brichter’s book; Sparrow is unofficially known as the “Tweetie of email.”
Reeder is no exception. In its “Minimized” layout (as opposed to “Classic”, which we’ll look at later), Reeder is the Tweetie of RSS. But that’s an oversimplified statement, due to its powerful feature set. I think that’s one of the main trends in this new generation of Mac apps: they’re much more powerful and capable than they appear. Reeder is incredibly lightweight—rarely does the dock icon bounce more than once before the app launches—yet it packs style and substance in equal measure.
The Minimized layout will make RSS reading on small screens like that of the 11-inch MacBook Air a dream. What it lacks in screen real estate it makes up for in sheer efficiency. Using either keyboard shortcuts or fully customizable gestures (a feature that alone will pique the interest of Mac nerds), you can open article text and move directly from entry to entry without ever again seeing a column of preview cells. For larger screens, especially those on iMacs and Cinema Displays, the Classic layout will be just as good. It follows the established conventions of RSS reader layout, but does so with such visual finesse that going back to NetNewsWire or Google Reader’s web client is mundane. That’s a strong statement, and one that insults the work of legendary developers, but if you have an appreciation for pixel-perfect design work you’ll know exactly where I’m coming from.
For truncated feeds, a rather brilliant implementation of Arc90’s Readability lets you fetch the article’s full text from its permalink and read it within Reeder itself. You can access this feature either by pressing the Readability button at the bottom of the window, or by using keyboard shortcuts and gestures. The default pinch-open/pinch-close gesture to activate Readability is delightful and addictive. Along with Readability comes integration with close to a dozen other web services, including the likes of Twitter, Instapaper, ReadItLater, and Pinboard. You can assign each service an icon in Reeder’s toolbar, a unique keyboard shortcut, or a unique gesture. If you’re really nuts, you can do all three.
Subscription management is in its infancy (it was added late in the beta). The Manage Subscriptions window is half-baked, but it works, and I imagine that it will soon be up to speed with the rest of the app from a design standpoint. Every change you make to your subscriptions in Reeder is reflected in your Google Reader account, and vice versa. I recommend setting Reeder as your default RSS Reeder in Preferences, so whenever you visit a feed in your browser you are redirected to Reeder with the option to subscribe. Considering that these features were added literally last-minute in order to prep Reeder for the App Store, they do what they are supposed to.
For the people out there who love to customize the look and feel of their apps, Reeder has you covered. In the Appearance tab in Preferences, you can choose from one of two standard color schemes: “Standard” and “Reeder/iOS.” Standard gives Reeder the blue and gray hues that dominate native Mac Apps, while Reeder/iOS is warm and textured like the iOS versions. In addition, control freaks can use an assortment of sliders to adjust the tint, texture, contrast, list font size, and list row hight. Personally, I’m content with the unmodified Reeder/iOS setting. The beta was like this by default, and I fell in love with Reeder while using the beta. Nostalgia, you see?
The Mac is changing. Reeder is not directly responsible for this, but in combination with this emerging breed of iOS-like Mac apps, the HIG and the conventions of Mac application design are being brushed aside in favor of lightweight, sandboxed apps that do a lot while looking pretty. Unique and compelling design work, deep integration with web services, and great customization options set Reeder apart from established authority in the desktop RSS reader market. It’s one of my favorite apps to use, and it makes the sometimes boring task of plowing through RSS feeds simple, elegant, and above all, enjoyable. ★